Friday, May 09, 2008

Scarlet is da bomb!

I'm finally done with going through the tons of pictures from the Scarlet event last friday; selected, edited, posted them onto flickr and facebook, AND as well as edited one by one for this entry. Gosh, I thought I wouldn't get to the end of it.

(Blogging is hard work!)

With that said, let's get to the exciting "hit new tv series".

OH but wait, it's not as simple as it seems.



Sometime early last week, Sabrina and I was on the phone about this invitation to a launch of a new tv series. She emphasized that I would have to dress formally for the posh event. Also, celebrities will be present as well.

You cannot imagine how excited I was! I'm quite a tv-series person. I'm those kind that'll *erm* download and catch the episode one day after it's being aired in US. And I'm those kind that'll rewatch the entire season even when I'm supposed to do my schoolwork. You get the drift.

What's more, it's by David Nutter, the "king" of production of pilot episodes for tv series. Think Smallville, Supernatural and Terminator: The Sarah Connor Chronicles.

I so anticipate to an exciting new tv series to follow right before my enlistment since Heroes will only be back in September and god knows when Terminator will be back?!


The important line is, "Things aren't always what they seem."



So I met up with Nadia and gang before hailing for cab to the Singapore Flyer, which was where the event was held.

Even before heading there, we were already camwhoring in citylink mall. Ha, bloggers bloggers.



My formal look for the day:


The cab fare for such a short distance from raffles city to singapore flyer was $8+. Damn the extra charges.

Honestly, I wasn't very excited about that big ferris wheel. And I thought I wouldn't ride it until like a few years later (after the price drop to like $2 per entry).



Upon reaching there, DK was like, "Eh, you guys know the spoiler of Scarlet?"



And the cat was finally out of the bag.



Natassia Malthe from the trailer is the Scarlet, NOT! The real Scarlet is the tv beside her. In fact, it's a whole series of tv - not tv series. Talk about creative advertising!

My initial reaction was that I felt super cheated. But the more I thought about it, the more I find the campaign's actually very smart and creative. And I love the word play with the "tv series".



We mingled around and enjoying the scrumptious food at the same time. And I especially like their exquisite deserts!





The beauteous lady was the emcee for the night. She looks familiar though, anyone knows who is she?



And the real identity of Scarlet is finally revealed by the Managing Director of LG, Jae Bae.





Behold the sleekest tv in the world - Scarlet, or the LG60 Series. It is the new flagship LCD TV series for 2008, which come in 32”, 37”, 42” and 47”inch models.



My photo seriously don't do justice for the beauty. Let's take a look at the official product photos!



To put it simply, this tv's not only a highly functional next-generation product, it's also the accumulation of design and style. It's like couture for the home system. Stylo milo.

So alot of people may ask, why is there a hole in my tv?!



This may disappoint a few, but it's somewhat for the cosmetics value. To quote their official write-up, "...a round aperture surrounded by LED lights at the bottom of the bezel served as a decorative focal point."

Hmmm.



Moving on... was the Singapore Flyer ride!



And I did my job as a part-time paparazzi. Daphne is da supastar! :P



Pictures taken by yours truly:







And what's a ride without CHIO BUs right?







Happy man was I. :)



And I think the nicest photo that entire night was this one taken by Willy:


Also, kudos to Xianrong for this wonderful group photo!

He actually (tak glam-ly) climbed up the railing of the cabin to take this shot! Thanks for the effort!

More iccy piccy from the event!








Oh they had this instant photo thingy at the event:

by the amazing people from http://livestudios.sg!

And I simply love this one!


And I was doing this the whole night...


...that I missed the chance to take photos with the celebs! :(


But fret not! With the power of photoshop, anything is possible!



Jessica, not only I helped you fulfill your dream of a photo with Allan Wu, I'd also thrown in other celebs as well. :P

Okay, but if you look closer, we look awkwardly sandwiched between the celebs and that we're popping out of the sofa. Heh. Mai hiam lah okay?



I would love to do a review on this chic LG60 if they were kind enough to pass me a review set! Hint hint. :P

Anyway, the goody bag's da bomb!



Apart from the usual press kit, it has a vcd (or is it a dvd?) that's inclusive of the promotional trailer, the behind-the-scenes special, high res photos of the tv and logos - all packed in a dvd case that's looking like a copy to be sold in stores! AND AND AND, also the key item in the goody bag, is a superultrauberly cool DIGITAL PHOTO FRAME!





Now, you tell me why I love blogging. Heh.



Many many many thanks to Sabrina, Gavin, Fleishman Hilliard & LG Scarlet for the invitation to this elegant and wonderful event!



P/s: Lim peh painstakingly edited each and every pic in this post, please don't anyhow take and post them on your blog without crediting back to me HOR.