Sunday, February 28, 2010

CNY, heavy-metal-fied.

I always marvel at how creative agencies come up with ingenious campaigns and products. And this time round, Tribal DDB Singapore has one-up all the seasonal greetings I've seen.

How else to end this last day of the 15-day CNY festivity than to share with you guys this awesome CNY album produced by them?



If you haven't heard of the songs inside, you'd probably give me that condescending look and wonder what crappy and annoying dong-dong-chang songs they are.

These songs may have the usual CNY tunes, but they are creatively remixed in the heavy metal style by local Chinese band, Evil Singing Pandas.

The leather-studded CD jacket should give you a hint how serious they are with this heavy metal concept!



Even the logo is a clear fusion of the tiger image and the "rocker" hand sign!

So ingenious of them to incorporate the theme of this year of the metal tiger - which comes only every 60 years according to the Chinese calculations! I was totally blown off by their creativity. In fact, I already had the songs in my iTunes waaaaay before the kind folks from Tribal DDB sent it to me!



Love love love the detail they put into the packaging!



What did you know? I can even get my fortune told by just turning it to my chinese zodiac! Cool shit!



And the awesomeness doesn't stop there. Visit the website yearofthemetaltiger.com and you'll be able to play their cool interactive game!



You can either play it with your webcam or keyboard, obviously the former will be hell lot more fun! You can download the songs for yourself too!

Hope you all will have a Happy Rocking CNY! ...and thanks Tribal DDB Singapore for this awesome album! :)